October 26th

October 27th

  • 7:30a - 8:30a Breakfast In The Exhibit Hall
  • 8:30a - 12:00p Lectures and Workshops
  • 12:00p - 1:30p Lunch
  • 1:30p - 5:00p Lectures and Workshops
  • 5:00p - 8:00p Party Featuring Queen Cover Band sponsored by and

October 28th

  • 7:30a - 8:30a Breakfast In The Exhibit Hall
  • 8:30a - 12:00p Lectures and Workshops
  • 12:00p - 1:30p Lunch
  • 1:30p - 5:00p Lectures and Workshops
  • 5:00p - 8:00p Halloween Costume Party Sponsored by

October 29th

  • 7:30a - 8:30a Breakfast In The Exhibit Hall
  • 8:30a - 12:00p Lectures and Workshops
  • 12:00p - 1:30p Lunch
  • 1:30p - 5:00p Lectures and Workshops
  • 5:00p - 8:00p Closing Party

TLU Live tlu icon Vegas

Friday, October 28th - Lecture Tracks

How to Brainstorm the Best and Worst Facts in Your Case and Develop Case Frames and the Most Persuasive Story

Randi McGinn · Deborah Chang · Bibi Fell · Zoe Littlepage · Lisa Blue

Come learn creative cutting edge trial techniques from the powerhouse women of Athea Trial Lawyers; Randi McGinn, Deborah Chang, Bibi Fell, Zoe Littlepage and Lisa Blue

How do great trial lawyers come up with case frames and themes? Through group brainstorming sessions like the one we will demonstrate with full audience participation, including:

  • finding your best facts
  • finding and addressing your worst facts
  • framing your case to tell the most persuasive story
  • finding the best timeline and point of view from which to tell your story
  • We will discuss use of different types of focus groups to hone your message and story, including:
    • in office focus groups
    • on line focus groups
    • Man-in-the-Moon focus groups
    • conducting your own or using a professional?